Privacy Policy

This Privacy Policy explains how Home Service Content ( "Company", "we", "us" , "our") collects, uses, and discloses personal information when you use our websites, personalized magic link previews, subscription services, and related tools (collectively, the "Service").

1. Who We Are

We operate from Calgary, Alberta and primarily serve home service businesses (for example, HVAC, roofing, plumbing, electrical, and similar trades). We work with customers in the United States and other regions, and this Policy is designed to explain our practices in a way that is broadly understandable regardless of where you are located.

2. Scope

This Privacy Policy applies to personal information about:

• Prospects whose business websites we analyze and contact.
• Subscribers who use our content service and client portal.
• Individuals who provide an email address or interact with a magic link.
• Visitors to our public website and marketing pages.

This Policy does not apply to information we process solely as a service provider on behalf of our customers about their own clients, where our obligations are governed by our agreements with those customers.

3. Information We Collect

We collect and generate the following types of information in connection with the Service:

3.1 Business and Prospect Information

• Business name, website URL, phone number, address, city, state or province.
• Information about your website content, such as whether you have a blog, resources, or FAQ sections and a high-level view of topics and how recently they appear to have been updated.
• Niche or industry (for example, HVAC, roofing, plumbing), and your primary services.
• Internal scoring and segmentation we assign (for example, content fit score, tiering, and maturity estimates) for our own prospecting and operations.

3.2 Contact Information

• Name (if you provide it via forms, email, or support).
• Email addresses you submit to receive content packs, account-related emails, or marketing communications.

3.3 Subscription and Billing Information

• Stripe customer and subscription identifiers.
• Subscription status (for example, active, past_due, cancelled).
• Plan pricing and revision limits associated with your subscription.

We do not store full payment card numbers. All payment card data is handled by our payment processor (currently Stripe).

3.4 Magic Link and Portal Usage Information

• A unique magic link token associated with your business.
• Events and interactions with magic links and previews (for example, views, scroll depth, article expansions, checkout events, and video plays).
• Timestamps of first and last views.
• IP address, browser user agent, and referrer URL.

3.5 Email Opt-In and Nurture Information

• Email addresses and opt-in type.
• Marketing consent settings and unsubscribe status.
• IP address and user agent when you submit an email form.
• Records of nurture or onboarding emails sent to you.

3.6 Generated Content and Internal Context

• Content plans and articles generated for or about your business.
• Internal notes and context used to improve and review content quality.

3.7 Technical and AI Usage Logs

• Server logs such as IP address, user agent, timestamps, and error details.
• Logs of AI model usage (for example, provider, model name, token counts, internal context summary, and estimated cost).

4. How We Collect Information

4.1 From Public Sources

We use tools and services to discover and analyze publicly available information about business websites, including basic contact details and content structure.

4.2 Directly From You

We collect information when you submit forms, sign up for a free content pack, subscribe to our Service, interact with the client portal, or otherwise communicate with us.

4.3 Automatically

We automatically collect certain technical information when you visit our website, open a magic link, or use the client portal, including IP address, browser type, device type, and interaction events.

4.4 From Third-Party Providers

We receive limited information from third-party providers such as our payment processor and AI vendors, for example confirmation of payment success, subscription status, or model usage statistics.

5. How We Use Information

We use personal and business information to:

• Provide, operate, and improve the Service, including generating and delivering content packs, content plans, and previews tailored to your services and city.
• Manage subscriptions, billing, revision limits, and account settings.
• Communicate with you about content delivery, billing, support, and product updates.
• Discover and prioritize prospects that are a good fit for our Service.
• Analyze how magic links and other surfaces are used, run A/B tests, and improve onboarding and conversion flows.
• Send marketing communications where permitted and manage your marketing preferences.
• Protect the security of the Service, detect and prevent fraud, and comply with legal obligations.

6. Legal Basis and Consent

We rely on a combination of consent and other lawful bases as required by applicable privacy laws. In particular:

• We may rely on your consent for marketing emails and similar communications, and you can withdraw this consent at any time.
• We may rely on implied consent or permitted exceptions to collect and use business contact information in a business context and to use publicly available information for reasonable prospecting and service operations.

7. How We Share Information

We do not sell personal information. We share information with:

• Service providers that help us operate the Service, including hosting providers, payment processors, email providers, AI vendors, and analytics tools.
• Professional advisors, such as lawyers, accountants, or auditors, where necessary.
• Law enforcement or regulators where required by law or to protect our rights, property, or the safety of others.

Where possible, we limit disclosures to what is reasonably necessary to fulfill the purpose at issue.

8. International Transfers

Our service providers may process personal information outside of Canada, including in the United States and other jurisdictions. When information is transferred outside Canada, it may be subject to the laws of those jurisdictions and accessible to local authorities. We use contractual, technical, and organizational safeguards designed to protect personal information when it is processed in other countries.

9. Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Service and manage our relationship.
• Comply with legal, tax, accounting, or reporting obligations.
• Maintain business records and avoid inappropriate re-contact of prospects.

We may retain aggregated or de-identified information (which no longer identifies an individual) for analytics and product improvement purposes.

10. Your Rights and Choices

Subject to applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Withdraw consent to certain uses of your information (for example, marketing emails).

You can typically update your marketing preferences or unsubscribe using links in our emails. For other requests, please contact us using the information below. We may need to verify your identity before responding.

11. Cookies and Similar Technologies

We use cookies and similar technologies that are necessary to operate the Service, maintain secure sessions, and remember certain preferences. We may also use analytics tools to understand how our website and magic links are used in aggregate.

Where required by law, we will obtain your consent to non-essential cookies or provide options to manage your preferences.

12. Children

The Service is intended for business users and is not directed to children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a minor has provided us with personal information, please contact us so we can delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page and may provide additional notice, such as via email or prominent in-app messaging. Your continued use of the Service after an update means you accept the revised Policy.

14. Contact Us

If you have questions or requests relating to this Privacy Policy or our privacy practices, you can contact us at:

Email: [email protected]
Mailing address: Home Service Content, Calgary, Alberta, Canada.