Resources
Expert insights and strategies for growing your local service business with content marketing.
Essential content marketing metrics for local businesses: the KPIs that predict rankings and calls, without dashboard overload.
How to split budget between content and ads. Scenarios and examples for plumbing, HVAC, and local services at every stage.
How to calculate content marketing ROI for contractors: costs, attribution, and a simple method to track revenue from posts.
Seasonal content timing for local SEO: when to publish topics so you rank before demand spikes in plumbing, HVAC, and trades.
Hero vs support content explained: roles, examples, and how to balance both to build topical authority and boost local SEO.
How to audit existing content for local SEO: inventory, prioritize updates, and refresh posts that already have traffic into lead drivers.
What AI can’t replace in trade content: real experience, local nuance, judgment, and voice—the pieces that make readers call.
ChatGPT prompts that produce usable local SEO content for plumbers and contractors. Templates, examples, and iteration tips.
AI vs human content for local SEO: where AI helps, where it fails, and why a hybrid approach converts best for contractors.
When to quit content marketing vs push through. A practical decision framework for plumbers, HVAC, and other local trades.
Why many SEO agencies fail local contractors, common traps to avoid, and how content-first local SEO delivers better ROI.
7 content mistakes that kill local SEO for trades: wrong topics, thin posts, no CTAs, inconsistency, and more—plus fixes.