Blog
Expert insights and strategies for growing your local service business with content marketing.
How to choose a content marketing partner: red flags, green flags, and questions that protect contractors from bad SEO deals.
DIY vs outsourced content for contractors: true costs, time trade-offs, and how to choose the right model for local SEO.
Essential content marketing metrics for local businesses: the KPIs that predict rankings and calls, without dashboard overload.
How to split budget between content and ads. Scenarios and examples for plumbing, HVAC, and local services at every stage.
How to calculate content marketing ROI for contractors: costs, attribution, and a simple method to track revenue from posts.
The compound effect of content vs ads for contractors. See how local SEO articles keep producing leads long after spend stops.
Seasonal content timing for local SEO: when to publish topics so you rank before demand spikes in plumbing, HVAC, and trades.
Hero vs support content explained: roles, examples, and how to balance both to build topical authority and boost local SEO.
How to audit existing content for local SEO: inventory, prioritize updates, and refresh posts that already have traffic into lead drivers.
Build a content calendar that drives local SEO leads. Step-by-step planning for seasonal trades, hero/support posts, and cadence.
What AI can’t replace in trade content: real experience, local nuance, judgment, and voice—the pieces that make readers call.
ChatGPT prompts that produce usable local SEO content for plumbers and contractors. Templates, examples, and iteration tips.